Photography, creative retouching, artwork adaptation
The AXE campaign, ‘Make Love Not War’ was a complex photograph production that allowed us to flex our creative retouching expertise more than the standard content delivery assignment.
We partnered with BBH to bring the idea to life by re-creating, where required and enhancing assets to produce the entire two beachscapes for the agency client, Axe. After careful planning of composition, layout and lighting we commissioned a Los Angeles photography studio to build the models, the jungle and the grounds as seen used in the dioramas. We then extensively checked the asset positioning and the painstaking task of cleaning up the models, smoothing textures, changing or modifying colour (this was applied to every model) and then rendering the finished product. The result is a finely crafted, mesmerizing masterpiece.