Creative direction, asset generation, shooting, editing, print, retouching, pre-press, CG modelling, lighting, texturing, animation and colour correction
Cadillac was rolling out a huge line of new cars and needed an integrated campaign for a mass media buy.
Our team provided design, retouching, pre-press, CG modelling, lighting, texturing, animation, and colour correction.
We were also tasked with redesigning Cadillac.com, creating an online banner campaign, and developing an iPad app.
We provided creative direction, shoot production, animation, editing, and final colouring.