KMART

CLIENT

Kmart

SERVICES

Photography, pre-production, retouching

Category
IMAGERY, PRINT, VIDEO
About This Project

Location shoots are always a challenge. Transporting gear, people, props and then the success of the day is determined by the weather conditions. But what if there was a way to bring the location to you?

 

At Wellcom we make the seemingly impossible, possible. For this recent Kmart shoot we simulated the exotic depths of the Amazon Rainforest, to bring flair to the new season shoot. Starting by printing large format backgrounds that are pasted to walls our team of professionals then coordinate styling, props and wind effects.

 

The results are realistic without the high costs of a location shoot.

 

Check out this behind the scenes video to see how we did it.