The University of New South Wales



About This Project

The University of New South Wales’ Faculty of Arts and Social Sciences needed an identity that was on brand, yet positioned as cutting-edge, student-focused school. Working with branding agency Synsation we executed a photography shoot of student and staff to capture the Arts Faculties ‘licence to explore’ theme. Shot against a concrete wall, the subjects gave a range of surprising expressions. The photos had a raw, real feel that complemented the bright and bold prospectus design.

This stand out campaign recently won an Award of Excellence from ICMA Creative Media.