The University of New South Wales’ Faculty of Arts and Social Sciences needed an identity that was on brand, yet positioned as cutting-edge, student-focused school. Working with branding agency Synsation we executed a photography shoot of student and staff to capture the Arts Faculties ‘licence to explore’ theme. Shot against a concrete wall, the subjects gave a range of surprising expressions. The photos had a raw, real feel that complemented the bright and bold prospectus design.
This stand out campaign recently won an Award of Excellence from ICMA Creative Media.